Christine Call

Featured at the 2023 Grammys and Super Bowl LVII*

Tillamook cheddar is so forking good, it inspired a whole album. And a fully-integrated digital, POS and social media campaign to go along with it.

Feast your ears on the songs trending on TikTok, made in partnership with these rad Creators:

@goodboynoah

@graceorsomething

@carsonsmelliott

We brought the “Match” app out of the early 2000s and into a podcast-like show featuring Rebel Wilson who calls B.S. on bad dating behaviors, and asks the important questions of our time: Who’s ready to get a Heart-On?

Creativity Pick of the Day

Adweek

Campaign

Directed by Neal Brennan

Working with smartwater ambassadors Gal Gadot, aka Wonder Woman (!!) and NBA All-Star Ben Simmons, was a bright spot amidst a global pandemic.

Refractions through the bottle artfully showcase the clarity and purity of the water itself. Beautifully captured by photographer Pari Dukovic.

This film event is a celebration of 20 years of Pokémon trainers and fans – the passing of a “fiery torch” from one generation of fans to the next.

It was the first time Pokémon were brought to life in live action, and is still discovered and favorited by new fans. The more a fan watches the film, the more ‘easter eggs’ they find.

It has amassed 100+ million views worldwide, and continues to be featured as one of CBS’ “Greatest Super Bowl Commercials” of all time.

Train On.

Not everyone wants a 3-hr, $300 haircut. That’s why Supercuts is the super-efficient, super-fast way to look super-good.

The films, directed by Conor Byrne , dramatize how easy it is to get a Supercut — get in, get out, and get back to it, even in high-pressure situations — like…saving the world from an asteroid.

*We also created a new brand book, photography suite for in-store and web, and a plug-n-play social playbook of various social media content along with posting cadence/calendar.

See Where It Takes You

This brand launch took viewers down the rabbit hole to a tech-enabled world of entertainment. Where stars like Michael B. Jordan leads to watching Homelander in the boys which leads to buying Homelander action figures on Prime, which leads to — ok, you get it.

I’ve always been an entertainment junkie and ideating on potential rabbit holes with the 72s team and the legendary @strawhatgoofy was just way too much fun.

Doors are Always Opening.

We launched the first brand campaign for Uber, celebrating people who go after opportunities - everywhere, all over the world.

Creativity Pick of the Day

Going on a Target Run…need anything?

Target is one of my happy places and I went to 72andSunny just to work on this brand. I loved every minute creating work that was largely inspired by my multi-cultural, growing family. The campaign ran in English and Spanish and was so successful it ran for over a year.

Where do you go when you drop in to Pluto TV? To a place where the TV flows like it’s free…because it is.

And ohhh, you’re going to love it.

Almost as much as I loved making this launch campaign for plutotv.com

Hanging out with shirtless men and banging up Porches is clearly the best way to get over your divorce.

So to drive anticipation for Bravo’s new show, we created two buzzy experiential activations and an influencer kit to show that ‘getting over it, is half the fun.’

Gold Ex Award // Best use of Street MarketingSilver Enternainment Clio // Guerrilla Campaign

Over 25 TV spots - some of them in real-time, OOH city takeovers, 3-D posters & video in Grand Central Station, athlete short films, a microsite and the epic voice of Morgan Freeman make up the 448 stories told during the 2010 Olympic Winter Games in Vancouver.

Also, I figure skated growing up and came in 1st place in every competition I skated in. This campaign showed me that I was nowhere near close to ‘training for the Olympics.’

We created and named a new rewards program for The Walt Disney Studios that works with Disney+ and brought fans of Disney, Pixar, Marvel and Star Wars together under one community program, for the first time ever.

I’m a proud Disneyland Annual Passholder and a fan of all the Disney things. This project was a dream come true and we loved working on every moment of it.

Every one pretty much lost their bloody heads over these influencer gifts promoting the 3rd season premiere of Game of Thrones.

This campaign launched the new Nest Mini and Nest Wifi into the world as well as all of the new Nest products. With one catch: we could only feature the product. Oh yeah, and for the most part, we only had 6 seconds to do it.

Mission Impossible: Rogue Nation

REAL HUNTS. REAL STUNTS.

Tom Cruise’s character “Ethan Hunt” is an icon in the Mission: Impossible franchise. So are the stunts.

So, to promote the premiere of the MI:5 film, we partnered with Tom Cruise and the Paramount franchise team to find real-life people named Ethan Hunt and had them attempt real MI:5-worthy stunts to see if they could live up to it.

These broadcast PSAs encourage teens to take a pledge to never text and drive (40 million and counting) and to send a #X to their BFFs before they drive so they'll know what's up.

Since we helped launch AT&T's campaign launched 5 years ago, the rate of texting-related teen deaths has decreased. The AT&T “It Can Wait” campaign continues to get pledges every year.

The social media launch of the new VW Beetle was a big deal. So much so, that we made sure every time someone ‘liked’ the Beetle’s new ‘profile update’ on Facebook, the whole world would see it appear live on a Times Square Billboard.

We also drove buzz for the iconic car’s new sleek design on Oprah, where she gave everyone in the audience a sneak peek - and one to take home for themselves.

To create social and PR buzz for the FYC campaign for Netflix’s hit show, Orange Is the New Black, we combined the fan-favorite character known as ‘Crazy Eyes’ with her instantly viral line: “I threw my pie for you” and Crazy Pyes was born.

People from NYC and LA stood in long crowded lines to eat up the pies and the instagram-able content.

Moët & Chandon’s first brand campaign “Toasted To” cultural events as they happened in the moment, even toasting to “2014” before the ball dropped on NYE in Times Square.

And yes. We drank a lot champagne. For research.

L’Asensuer directed by Sam Bayer

Original music by Chuck Inglish